You’re releasing and promoting your own music, what are the different steps needed to make that happen?
The basic steps are:
Songwriting
Production / Recording
Mixing
Mastering
Distribution
Promotion
So, the first three steps are all about creating the music: songwriting, production and mixing. Some people think of these as separate steps, but for me, I work on them together. I know other people who write a song, then work with someone else to record and mix it, but because I create most of my music on my own, I work on them all the same time.
Once I have a track I’m really happy with, then I will master it. This is the process of polishing the track up, and getting it ready to be listened to on streaming, radio, download, or whatever format the song will be released as. This process has a bunch of different elements, and can be pretty complex and require a lot of expertise and experience to do well. Some people send their tracks away to be mastered, although this can be quite expensive. Online tools like LANDR are cheaper and can master a track using AI, but the results aren’t always as reliable as a professional doing it. This time round, I’ve been mastering my own music, which has been a challenging but exciting process.
Distribution is the next stage. Lots of people use SoundCloud and YouTube as they’re both free to use and can help you reach a new audience. But most people listen to their music on streaming platforms like Spotify and Apple Music, and if you want to get your music on those, you’ll need to use a digital distribution service. I use Ditto, but there are loads of others. Usually it takes at least a few weeks from uploading your track until it appears on streaming services.
The final stage is promotion, although you can be doing this all along. Social media is great for finding new people who will enjoy what you make, including TikTok and Instagram. To reach new audiences, the BBC and local radio stations have ways to upload your music to be played on shows like BBC Introducing and Voice FM’s South Coast Music Show. If you’re sending your music to radio, blogs and other sites, its always good to have a press release and Electronic Press Kit (EPK) which contains a biography, photos, song artwork, and a copy of the song to listen to (if it’s not already out yet). There is so much more you can do with music videos, jumping on TikTok trends, physical promotion and more. It’s an area I wish I was better at, and wish I had more time for. But at its heart, it’s about seeking out and getting your music in the ears of people who might enjoy it.
Check out some of the tools in our ecosystem of music hub to find out more about making music your career.